Your January Christmas bonus is waiting!

Didn’t get a Christmas bonus this year? You’ll find one inside every new Priority vehicle all January long – some as high as $10,000! Buy and save big today!

Here's how it works:

  • Find a car, truck or SUV you love
  • Open the January Christmas bonus envelope inside
  • See how much you’ll save on top of already aggressive pricing
  • Plus, take advantage of special financing

Stop in to claim your Christmas bonus today!

But wait, it doesn't stop there... All Priority vehicles come with Priorities for Life.

Parts & Service

FOR LIFE

Engine Guaranteed

FOR LIFE

Oil & Filter Changes

FOR LIFE

State Inspections

FOR LIFE

Towing Guaranteed

FOR LIFE

Nissan

16301 Priority Way
Chester VA 23831
888.696.5116

Toyota

2000 Walthall Center Dr.
Chester VA 23831
888.697.1280

VW

16300 Priority Way
Chester VA 23831
855.228.7656

NISSAN OFFERS EXCLUDE TAX, TAGS, TITLE, $599 DEALER PROCESSING FEE, FREIGHT, AND DEALER ADDED APPEARANCE PACKAGE. OFFERS REQUIRE FINANCING THROUGH NMAC, AND DO NOT QUALIFY FOR 0% OR SPECIAL APR. OFFERS INCLUDE PRIORITY NISSAN CHESTER OWNER LOYALTY INCENTIVE, MUST TRADE PREVIOUSLY PURCHASED NISSAN FROM THIS LOCATION TO QUALIFY. AMOUNT OFF MSRP VARIES BY MODEL. PRIORITIES FOR LIFE BENEFITS ARE LIMITED TO ORIGINAL PURCHASER/LESSEE. PRIORITIES FOR LIFE FOR USED VEHICLES EXCLUDES THOSE WITH ODOMETER READINGS EXCEEDING 80,000 MILES, MODEL YEARS EXCEEDING 6 YEARS FROM DATE OF MANUFACTURE, DIESEL ENGINES AND EUROPEAN MAKES AND MODELS. FREE TOWING MUST BE MADE TO A PRIORITY DEALERSHIP FOR REPAIR WITHIN 50 MILE RADIUS. 3-DAY EXCHANGE LIMITED TO 3 DAYS FROM TIME OF PURCHASE WITH FEWER THAN 165 MILES AND FOR VEHICLE OF EQUAL OR GREATER VALUE. PRIORITIES FOR LIFE NOT VALID ON USED CARS THAT HAVE BEEN MODIFIED BEYOND MANUFACTURER’S SPECIFICATIONS. PRIORITIES FOR LIFE BENEFITS ARE NOT TRANSFERRABLE. OTHER RULES MAY APPLY. PICTURE FOR ILLUSTRATIVE PURPOSES ONLY. SEE DEALER FOR DETAILS. OFFERS END 1/16/2017.

TOYOTA EXCLUDE TAX, TAGS, TITLE AND $599 DEALER PROCESSING FEE. MAXIMUM BONUS AMOUNT IS $500, EXAMPLE: UP TO $500 OFF OF CAMRY MSRP. LEASE 2017 TOYOTA COROLLA $139/MO FOR 36 MONTHS, 12K MILES/YEAR, $2999 DUE AT SIGNING, SECURITY DEPOSIT WAIVED WITH APPROVED CREDIT. 2017 COROLLA PURCHASERS CAN RECEIVE $1500 CASH BACK FROM TOYOTA OR CAN APPLY CASH BACK TO DOWN PAYMENT. LEASE 2017 TOYOTA CAMRY $179/MO FOR 36 MONTHS, 12K MILES/YEAR, $2999 DUE AT SIGNING, SECURITY DEPOSIT WAIVED WITH APPROVED CREDIT. 2017 CAMRY BUYERS CAN RECEIVE A $1000 FINANCE CASH INCENTIVE FROM TOYOTA IN ADDITION TO SPECIAL APR FINANCING IF VEHICLE IS PURCHASED AND FINANCED THROUGH TOYOTA FINANCIAL SERVICES, INCENTIVE WILL BE APPLIED FIRST TO THE DOWN PAYMENT, ONE INCENTIVE PER FINANCE TRANSACTION, AVAILABLE TO CUSTOMERS WITH APPROVED CREDIT THROUGH TFS. LEASE 2017 TOYOTA RAV4 LE $199/MO FOR 36 MONTHS, 12K MILES/YEAR, $2999 DUE AT SIGNING, SECURITY DEPOSIT WAIVED WITH APPROVED CREDIT. 2017 RAV4 CUSTOMERS MAY RECEIVE $1,000 CASH BACK FROM TOYOTA OR APPLY CASH BACK TO DOWN PAYMENT EXCLUSIONS MAY APPLY. PRIORITIES FOR LIFE BENEFITS ARE LIMITED TO ORIGINAL PURCHASER/LESSEE. PRIORITIES FOR LIFE FOR USED VEHICLES EXCLUDES THOSE WITH ODOMETER READINGS EXCEEDING 80,000 MILES, MODEL YEARS EXCEEDING 6 YEARS FROM DATE OF MANUFACTURE, DIESEL ENGINES AND EUROPEAN MAKES AND MODELS. FREE TOWING MUST BE MADE TO A PRIORITY DEALERSHIP FOR REPAIR WITHIN 50 MILE RADIUS. 3-DAY EXCHANGE LIMITED TO 3 DAYS FROM TIME OF PURCHASE WITH FEWER THAN 165 MILES AND FOR VEHICLE OF EQUAL OR GREATER VALUE. PRIORITIES FOR LIFE NOT VALID ON USED CARS THAT HAVE BEEN MODIFIED BEYOND MANUFACTURER’S SPECIFICATIONS. PRIORITIES FOR LIFE BENEFITS ARE NOT TRANSFERRABLE. OTHER RULES MAY APPLY. PICTURE FOR ILLUSTRATIVE PURPOSES ONLY. EXCLUSIONS MAY APPLY. SEE DEALER FOR DETAILS. OFFERS END 1/16/2017.

VW: OFFERS EXCLUDE TAX, TAG, TITLE, $599 PROCESSING FEE, FREIGHT, AND ANY DEALER INSTALLED OPTIONS. SOME MANUFACTURER INCENTIVES WILL REQUIRE FINANCING THROUGH VOLKSWAGEN. ADDITIONAL MANUFACTURER INCENTIVES MAY APPLY TO THOSE WHO QUALIFY AND MAY LOWER THE SALES PRICE. AMOUNT OFF MSRP WILL VARY BY MODEL. 0 DOWN, $0 FIRST MONTHS PAYMENT, AND $0 SECURITY DEPOSIT FOR WELL QUALIFIED CUSTOMERS WITH APPROVED CREDIT. LEASE 2017 VOLKSWAGEN JETTA S $169/MO FOR 36 MONTHS, 10K MILES/YEAR, FIRST MONTHS PAYMENT DUE AT SIGNING, SECURITY DEPOSIT WAIVED WITH APPROVED CREDIT. LEASE 2017 VOLKSWAGEN PASSAT S $199/MO FOR 36 MONTHS, 10K MILES/YEAR, FIRST MONTHS PAYMENT DUE AT SIGNING, SECURITY DEPOSIT WAIVED WITH APPROVED CREDIT. LEASE 2017 VOLKSWAGEN TIGUAN WOLFSBURG EDITION $299/MO FOR 36 MONTHS, 10K MILES/YEAR, FIRST MONTHS PAYMENT DUE AT SIGNING, SECURITY DEPOSIT WAIVED WITH APPROVED CREDIT. LEASE 2017 VOLKSWAGEN GOLF GTI S $299/MO FOR 36 MONTHS, 10K MILES/YEAR, FIRST MONTHS PAYMENT DUE AT SIGNING, SECURITY DEPOSIT WAIVED WITH APPROVED CREDIT. EXCLUSIONS MAY APPLY. PRIORITIES FOR LIFE BENEFITS ARE LIMITED TO ORIGINAL PURCHASER/LESSEE. PRIORITIES FOR LIFE FOR USED VEHICLES EXCLUDES THOSE WITH ODOMETER READINGS EXCEEDING 80,000 MILES, MODEL YEARS EXCEEDING 6 YEARS FROM DATE OF MANUFACTURE, DIESEL ENGINES AND EUROPEAN MAKES AND MODELS. FREE TOWING MUST BE MADE TO A PRIORITY DEALERSHIP FOR REPAIR WITHIN 50 MILE RADIUS. 3-DAY EXCHANGE LIMITED TO 3 DAYS FROM TIME OF PURCHASE WITH FEWER THAN 165 MILES AND FOR VEHICLE OF EQUAL OR GREATER VALUE. PRIORITIES FOR LIFE NOT VALID ON USED CARS THAT HAVE BEEN MODIFIED BEYOND MANUFACTURER’S SPECIFICATIONS. PRIORITIES FOR LIFE BENEFITS ARE NOT TRANSFERRABLE. OTHER RULES MAY APPLY. PICTURE FOR ILLUSTRATIVE PURPOSES ONLY. SEE DEALER FOR DETAILS. OFFERS END 1/31/17.